Ibrahim Sowunmi

The World Is Just One Big Cake?

February 19, 2024

I loved university, colloquially called “uni” in the UK. Uni was a luxury, not for the education, but for the idleness. For the huge gaps of non-compulsion. Lovely in its painful slowness and eerie silence. But as the years go by, I increasingly understand an under-discussed luxury of …

Lessons On Advertising From Across The Atlantic

February 12, 2024

All over the globe, people are pretty similar. We experience “universal emotions”, happiness, sadness, disgust, fear, etc. Little pawns in this grand chess game of life, though, we all play on slightly different boards. A startling observation about the American board is its relationship …

Can You Learn Lessons From Sucking at Ping Pong

January 24, 2024

Diamonds are made under pressure

Ping-pong is a strange game. Originally an after-dinner parlour game from 19th century Victorian England, it made its way to the masses through the British military, before finding its way to my inner-city London state school. Having weaselled into the secondary …

The Painful Truth Behind Every Writer's Distinctive Voice

January 16, 2024

Isn't it weird how writers have voices. I recently read a great piece. It was called 'Beckett Drove A Deux Chevaux'. The writer spends the whole piece talking about stuff and things. Not being vague here. He was literally talking about “stuff” and “things”. Wanting stuff, …

The Biggest Issue of The 21st century; The Coming Reckoning

January 11, 2024

Do you think the world is changing? Is that change you're seeing better or worse, and how does that make you feel? If someone asks you right now, at this exact second, to name the biggest issue at hand—not in your house, town, city, or country, but globally—the single biggest issue …

How to Create an Engaging Story Everywhere With Freud, Star Wars and Frameworks

January 7, 2024

"Salespeople are scumbags." I think that’s a pretty common belief. They persuade you to buy things you don't want, at prices you can't afford, by playing on your emotions. So, you can imagine my surprise when I applied for a job with ‘engineer’ in the title — which was …

Is The Stock Market Astrology for Finance Bros?

December 31, 2023

Disclaimer: This is a fairly gendered-sounding piece. The term 'finance bros' is a meme, and a woman can certainly be a finance bro. The descriptions of women here relate only to a small? subsection of women on a specific online dating app.

"The stock market is astrology for finance bros." Hear me …

Smashed Windows, Town Squares and Outrage for the next 50 years

December 30, 2023

The world seems to be going mad. Everyone's more upset than ever, opinionated to heck. Politics? An absolute state. The media? It's at a frothy, boiling point with no end in sight, stewing in negativity and strife. People are either angry, ignorant, or the most dangerous combination - both. There's …

Why You Should Document Your Life

December 21, 2023

When I was a kid, my dad was big into photography. Very weird because he wasn’t big into much else besides God and prayer. Him, my mom, and a carousel of aunts and uncles were always around our home. They were snapping pics left and right — birthdays, parties, trips, you name it, they …

Confession— I Was Obsessed With Steve Harvey

December 19, 2023

The Christmas season has always been an awkward period for me. Raised in a Muslim household, Christmas always reeked of Shirk – not the usual “Shirk”. Islam Shirk.

The term shirk in Islam is used to refer to idolatry or polytheism, which means deification, or worship of deity, …